Content marketing isn’t new in digital marketing. Content marketing just like marketing entails is a revenue-generating means of sending a message across to a targeted audience. 

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To start with explaining what content is using Wikipedia; Content is information produced and directed at an end-user or audience in the sectors of publishing, art, and communication. Content is delivered via different media, including the Internet, cinema, television, radio, audio CDs, books and magazines, physical art, and during live events.

So, what’s content marketing then? Come along and let’s have fun together. Content marketing is the use of any form of information produced and directed at an end-user to help achieve the marketing goals and objectives of a brand.

The art of content marketing includes customer acquisition, retention of existing customers, driving brand awareness, or really just fun!

Content marketing gives an amazing value that brands can’t get from other traditional types of marketing. It is also cost-effective and costs much less than the traditional form of marketing and generates much more leads.


There are 12 types of content marketing that should always be in every digital marketer’s arsenal. They are: 

  • Blogs
  • Videos
  • Infographics
  • Case Studies
  • eBooks
  • User-generated content
  • Checklists
  • Memes
  • Testimonials/Reviews
  • Whitepapers
  • How-to Guides/Academies
  • Influencers/Paid Ad Content

However, note that no type of content marketing can take the place of effective marketing strategies. Having the right content marketing tools can certainly make digital marketing processes easier and more efficient. 


There are a lot of content marketing tools available for you to pick from. While some are free, some are also quite expensive. These tools serve tons of different purposes ranging from content creation ideas to production, advertising, optimization, and many more. 

Highly recommended tools for content marketing include the following:

  1. HubSpot
  2. WordPress
  3. Google Docs
  4. Airstory
  5. Grammarly
  6. Yoast
  7. Buzzsumo
  8. Ahrefs
  9. Vidyard
  10. Loom
  11. Trello
  12. Google Analytics
  13. Adobe Photoshop
  14. SEMRush
  15. Canva, and so many others


Content marketing is a good strategy to incorporate into your business for more visibility and revenue generation. Probably. However, it takes time and energy to plan and resources to execute, just like any other strategy. In order to be able to get a healthy Return on Investment{ROI} for your resources and time, it’s necessary to become familiar with major content marketing metrics. These content marketing metrics will help you determine if what you’re doing is making an impact. Or if you’ll need to make some changes to your approach, or abandon it altogether in exchange for another strategy.

Some of the metrics to consider when pursuing the success of your marketing strategies are;

  • Impressions: This determines how many people or users have come across your content.
  • Traffic sources: This answers the question, “How did people find out about this content?”. 
  • Content Shares: This shows you how valuable people found your content and where they are sharing it too. This is a test of value.
  • Keyword rankings: What is your target audience searching for across search engines like Google? Once you’ve figured that out, you can incorporate those words into your content and be discovered more easily.
  • Click-through-rate {CTR}: This determines how many people actually engage with your content even as you market. This metric helps determine whether your content is moving people to the desired action. 

Content marketing metrics are for you to use to determine whether your goals are being met with your content marketing strategy. 

You’ve done all the necessary work, written an article for a blog post, optimized with keywords, and equally made some eye-catching graphic designs. Next is for your target audience to see your work. 

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