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During the holiday season, various social media platforms see a tremendous increase in conversations. Everything happens on social media platforms, from product discovery to final purchase.

You can’t afford to ignore internet marketing with over 3.6 billion social media users and an increase in time spent online, especially around the holidays like Easter, Black Friday, New Year, Cyber Monday, and Christmas.

You might think that social media and internet marketing are only useful for retailers around the holidays, but going all-in on social media and internet marketing throughout the hectic winter months can be quite beneficial to your company. Customers will be more likely to spend money on your services if you use social media to interact with them, promote your company’s culture, and provide exclusive discounts before their budgets are reset in the New Year.

Cr8tify has put together five strategies to help you capitalize on internet marketing this holiday season:

DURING THE HOLIDAY SEASON, MAKE SURE THAT YOU HIT ALL OF THE HIGH POINTS

During the holiday season, there are peak periods. Use social media and internet marketing to promote your business before and after Easter, on Black Friday (November 24), Small Business Saturday (November 25), Cyber Monday (November 27), early December, and New Year’s Eve. Prepare content that corresponds to each time range.

So, depending on the occasion, you can prepare photographs, videos, and GIFs and start publishing them to engage and entertain your audience. However, make sure you are fully prepared for the occasion. You should not wait until the day of the event. Instead, you begin posting well ahead of time to build anticipation.

DISCOUNTS AREN’T EVERYTHING 

You may believe that offering a discount is a good approach to internet marketing, and the best method to boost Christmas sales. But research shows that other incentives, such as free delivery or a free gift, or hosting a holiday contest, might entice people to buy more.

MAKE CHANGES TO YOUR PROFILE 

Users on social media are likely to notice your profile first, so make the best first impression possible. And how are you going to do it? By changing your profile to reflect the different festivals.

Take Christmas, for example. You can use Christmas-themed language and images to change your brand’s profile photo or cover picture. You can use display and cover pictures to draw attention to special Christmas offerings.

INTRODUCE FESTIVE OFFERS

No one can deny that the holiday season saw a significant increase in brand sales. And there is plenty of evidence on the internet to back up the claim. So why don’t you take advantage of it? We already know that people enjoy shopping over the holidays. To entice people to your brand, you’ll need some enticing deals to get their attention. And what better method to get the word out to the rest of the globe than through internet marketing? After all, the world is now centered on social media.

ORGANIZE A GIVEAWAY 

It’s festival season, and who doesn’t enjoy receiving gifts? After all, festival vibes include gifts and presents. You can also utilize it as an internet marketing technique for your company by holding giveaways for your customers and social media followers.

Make your business a bigger part of the New Year discourse on social media by getting creative this holiday season. Always remember to set up numbers on your social media accounts so you can track your progress.

If you need help implementing internet marketing and social media techniques in your business, click here to schedule a 30 minutes strategy session with Cr8tify.