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First of all, ROI means Return On Investment. Repurposing content is a smarter way to create content because it increases the shelf life of the content piece. Also maximizes its potential and fetches a greater video content marketing ROI. 

Imagine spending so much time on shooting and publishing that ideal video only to post it on YouTube and forget about it. 

That feels like a waste of your hard work, isn’t it? 

In this article, we will be looking at different ways to repurpose your video content to yield more returns on investment. This is spinning it all around and increasing the shelf life of your video content. 

VIDEO CONTENT TO BLOG POSTS 

The first step to repurposing video content into blog posts is exporting the text from the video. Visuals in the form of images, graphs, flow charts, and GIFs among others can also be incorporated in order to complement the blog post and make it more visually appealing.

Converting your video content into a blog post gives you the scope to elaborate on them and add more value. 

Another benefit of having a video is that it helps boost your search engine rankings.

VIDEO CONTENT TO INFOGRAPHICS

The fact that infographics are easy to consume and present complicated information in a digestible and fun-to-view format makes them a winner. Just as the name implies, infographics are fun and educative videos. 

Video content is bound to have a lot more information. Hence, while using an infographic maker to repurpose it, it’s important to crystallize that information and pick out key findings, or trends that would make for an eye-catching and effective infographic. 

VIDEO CONTENT TO EMAIL CONTENT

Instead of sending the entire video in one email, why not break it down into smaller parts? Just like creating an email series around a video and sending it over a couple of days or according to your schedule. 

Not only does this give you enough and more content to share, but it also keeps the excitement alive. So, pick out an appropriate newsletter template. Go ahead to embed the mini-video, and create content around it for your emails. 

VIDEO CONTENT TO  SOCIAL MEDIA GRAPHICS

Another short-form content piece that works well is social media graphics. 

You can pick out important points or quotes to design graphics for Twitter, Facebook, Instagram, Twitter, and even on different social media platforms’ stories. 

Social media graphics are quicker to ingest and can serve as a way to generate interest in your audience, conscripting them to view the entire video. 

You can also create animated GIFs which let you add more context and easily connect with your audience. What’s important is choosing aspects of the video that will make for eye-catching GIFs that stand out. 

MINI VIDEO CLIPS

Every platform has unique requirements. For instance, a 5-minute video might be great for YouTube, but it might not be the best for other social media platforms such as Twitter, and Instagram. 

Hence, a good way to expand the reach and increase viewership is by breaking down the video into mini, intriguing videos that can be shared across other platforms. You can either create mini-video clips surrounding individual talking points/messaging or create teasers to generate buzz and encourage your followers to view the entire video. 

In summary, you must strategically approach all the processes above. It’s also paramount to develop a powerful content promotion strategy. To promote each of the repurposed content pieces you create, helping you gain added traction and drive more traffic. 

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