YOUR GUIDE TO DEVELOPING A MEMORABLE PERSONAL BRAND
Your personal brand makes you and what you stand for more human. Individuals and businesses should be committed to developing authentic, attractive, and memorable brands. It’s the key to real prosperity in business and every industry. Cr8tify knows that it can be the same for you too.
In this article, together we will be looking at personal branding and the intricate details needed to develop a memorable one. Today’s over-saturated industry in all niches forces you to stand out so you can advertise in an ocean of similar services/products providers.
How do you do that? It’s a process. Let’s walk through this together.
Successfully harnessing the full power of branding to strengthen your presentation requires much thought, planning, and consistent effort. Therefore, understanding what personal branding and brand messaging are, the importance of both, and how to shape them to create a lasting brand will bring you lasting success.
WHAT IS A PERSONAL BRAND?
Just as every person has a personality, so does every brand. And also, just as an individual’s personality affects how others view and interact with them. Your personal brand impacts how people view and interact with you and your business.
What does your personal brand come off as? Goofy, strict, sassy, knowledgeable, clueless, do you know?
Your personal brand can;
- Make or mar your business.
- Bring in a steady stream of new customers.
- Retain more brand loyal customers and turn them into brand advocates.
- Build credibility and authority around your niche.
So, of course, it isn’t wise to leave the development of your personal brand to chance. Working to build a personal brand that actually sells you accurately should be something that is done consciously and intentionally.
DEVELOPING A PERSONAL BRAND
Cr8tify knows that in creating a befitting and authentic personal brand, certain factors have to be in place.
DECIDE WHO YOU ARE AND WHO YOU WANT TO BE
Streamline things from the onset instead of playing catch up. What does this mean? Many individuals fail in creating a suitable personal brand for themselves because they don’t plan ahead. They decide who they are after launching out. Then they tailor what they let people perceive about them as things shake out.
Choose your core values and the drivers behind your life and work. Highlight your priorities, specialties, and your emotional appeal. If these are the foundation for your personal brand, the rest will fall into place much easier than expected. In aspiring to sell yourself as a unique brand, you’ll stand out from others.
BE COMMITTED TO KNOWING YOUR AUDIENCE
Your personal brand should be a perfect reflection of what you are all about. But if it doesn’t resonate with your audience, what does it matter?
Developing your branding blindly or based on assumptions about your target market will get you nowhere.
Speak to current and potential customers often, observe them and do your research to find out how they perceive your brand in comparison to competitors. Then, incorporate what you learn into your brand personality.
NAIL DOWN YOUR BRAND VOICE
How do you want to show up for your target audience? Voice can make or break your efforts. How you choose to communicate determines whether or not you can successfully breathe life into the characteristics you define as part of your brand personality.
As you can see from this article, a lot of work goes into developing a personal brand. In order to create a message worth taking notice of and remembering. For that investment of time, energy, and resources to pay off, consistency is of the essence. Once you decide on personality traits. It’s best to take on a certain voice and tone, and choose a message, don’t stray from it.
Cr8tify is a modern-day marketing and sales company structured to deliver results. We are a performance-based agency and we are here to get you new clients and help grow a flourishing business.
Get in touch with the Cr8tify team today to assist you in developing a memorable brand personality. Click here to contact us.