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Your business may have a wonderful product or service. But that doesn’t mean it’s enough to keep your business alive. If you would like to know the major marketing challenges for small businesses then this post is for you.

Small businesses regularly face many challenges. As the business owner, you are tasked with hiring the right people, increasing sales, making payroll, filing taxes, and providing quality customer services.

You know you need to market your business to become or remain visible to your target audience. But like most small businesses, there are more pressing priorities of operating a business that demands your attention. Your time will be spent on operational issues and you will struggle to find the time to do any proper marketing at all.

There are 2 types of marketing: traditional and new media. Traditional marketing reaches your target audience through channels like television, radio, prints, etc. While new media uses the tools of the internet which includes email marketing, social media, landing pages, etc

In this article, we are going to be going through 5 major marketing challenges for small businesses.

VISIBILITY STRUGGLE 

A lot of small businesses struggle with visibility issues and that is one of the major things that will help your business stand out and be remembered by your target audience.

So in order to defeat this struggle, there’s a great need for building your own website, having an authentic social media presence, investing in networking and content marketing.

Most modern consumers turn to the internet first when seeking out a new product or service. So start by improving your marketing presence online to make the biggest impact.

LACK OF TIME

Most small business owners are already saddled with the responsibility of operating their businesses. The best way to go about this is by outsourcing and delegating. 

Settle down to examine the workload that you have. Then highlight the tasks that are essential to you. Also, the tasks that you can outsource.

Need help with social media? Hire an agency that can manage your visibility on the right social media platforms.

Need a website to revamp? Hire someone who can deliver a well-designed responsive website that supports your marketing goals. These two and many more.

Don’t try to do it all by yourself. That is why we are here, as an extension of your marketing department.

NO PROPER STRATEGIES OR PLANNING

Every small business faces this challenge mostly at the inception of the business. Creating a simple marketing plan will help relieve every business owner of some stress.

A simple marketing plan guides your efforts based on your goals and resource constraints and also enables you to effectively market your business to the target audience. Without a plan, everything looks like an opportunity and you will most likely look at your competition and copy what they are doing.

A marketing plan will focus your efforts on attracting your target audience and help you determine if you are veering off track and what you need to do to reach your destination (or marketing goals).

LACK OF RESOURCES

Resources in this context can easily be money, people, or time. These are some of the reasons most small businesses wrap up before the fifth year – a major marketing challenge for small businesses.

Ask yourself what’s holding your marketing back. Whether it’s lack of leads, knowledge, time, visibility, or money. Knowing the answers can help you know where to tackle the issues from.

For instance, a shortage of money can be a major marketing challenge to a small business but here is the good news. Digital marketing doesn’t cost a fortune in order to achieve massive results. There are many financially lean techniques to tackle this challenge from.

You just have to be quite knowledgeable in this field and then outsource to digital marketing agencies that can work with your budget.

Ask yourself what is holding your marketing back. And if you’re finding it difficult to know the answers, it’s time to reach out to us, and let’s assist you step by step to level out the marketing challenges you’ve been having in your business.