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Publishing articles on the Internet is a fantastic way to increase traffic and the number of inbound links to your site.

As one of the main components of content marketing, articles are vital to the performance of your site on the search engine. When articles are assimilated into search engine indexes, they also begin to act as landing pages generating traffic for your site. Whenever possible, you should publish articles to promote your site. Cr8tify.com offers an excellent article writing and content creation service to its clients to actively market their site and search engine ranking.

Here are some secrets tips that get you the most benefit from articles.

Article Content

The content of your articles will be directed to the promotion of your product or service. The focus of our write-ups is centered on how to’s or introductory articles. These topics have been known over time to garner the biggest interest and be picked up by other sites. The articles you get will cover the finer points of a subject in relation to what your business stands for and improve how the visitors to your site stay and explore as well.

Article Tone

Your articles will be packed with information, not sales pitches. When writing articles, article writers tend to concentrate on how to get potential readers to visit your site. This approach is not always effective. A better approach is to write articles that both the readers or visitors on your site and other competitors seeking information would find useful.

Imagine you are a competitor that needs content for your site and go to one of the article directories looking for material to add to your site. Are you going to select articles that are sales pitches designed to take your visitors to another site? No. You are going to select articles that provide your visitors with some valuable information.

Links

Articles are a great way to quickly build the link counts for sites. The search engines universally appear to like them, a rare event these days. So, what’s the best strategy for using links in your articles?

The best linking strategy for articles involves putting at least two links in your byline. This is admittedly a personal preference, but sites on many depositories perform better with links to their parent site and at least another site.

Regardless, the two links in the byline of your articles should go to two distinct pages of your site. The first might be to your home page, while the second goes to a page that is related to the subject of the article. With each new article, you should change the links to new pages. This allows you to build link popularity for both your home page and internal pages of your site. Google, in particular, heavily favors sites that have multiple pages with high link counts.

HTML

With some depositories, you have the opportunity to place the Html code in your bylines. This, of course, lets you avoid typing out the URLs for your site pages, but should you? I would encourage you to type out the URLs for one reason. It is important to make it as easy as possible for your competitors to republish your article on their site. This would certainly boost your popularity and also make the search engine see your content as valuable.

Conclusion

Articles are a great way to market many sites, and it has proven over time to be effective, especially in improving a site’s CTR. As long as you go about it correctly, by hiring Cr8tify.com a digital marketing agency in Abuja you will see website visitors increase, these people will spend more time on your site and also through the useful information you provide them take the desired action you want them to.