by Uche AginaWHICH WORKS BEST: DIGITAL MARKETING VS TRADITIONAL MARKETING?
Selecting the right marketing type is an age old question on every marketer’s mind. Is it Digital Marketing or the traditional?
WHAT IS DIGITAL MARKETING?
Put simply, digital marketing is using digital channels such as websites and social media as tools for marketing communication.
WHAT IS TRADITIONAL MARKETING?
So traditional marketing encompasses the marketing methods that can be used without the internet. And these are the methods that have been around for decades and are typically used less often now. For example, billboards, newspaper ads, postcards etc.
However, no matter the impact of traditional marketing, we can’t forget that we are truly living in the internet age. According to a survey, internet users now make up 57% of the global population. On average, people spend 6 hours and 42 minutes online each day. By 2025, a projected 73% of all e-commerce sales will come from a mobile device.
When considering which marketing strategy is best for your business, consider your audience, where they get their information from, and use that to make your decision. The bottom line is that you need to fully understand your business and your audience to pick the strategy that’s best for you.
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